Irwin Fritchie Announces Launch of Updated Firm Branding, Including Modernized Website Redesign



Irwin Fritchie Announces Launch of Updated Firm Branding
Including Modernized Website Redesign

NEW ORLEANS, LA (November 30, 2022) – Irwin Fritchie Urquhart Moore & Daniels LLC, is excited to announce the launch of updated firm branding, including an updated logo and color scheme, and a more modernized and user-friendly website.

“This is an exciting time for everyone involved,” stated Irwin Fritchie President, Gus Fritchie. “The levels of growth and practice expansion that we have experienced since forming the firm in 2000 have been rewarding. With the potential for further progress, the partners recognized an opportunity to better present Irwin Fritchie in our current state – a modern, multi-faceted law firm with national reach, but roots firmly planted in Louisiana. I think the new branding and website encapsulate that sentiment perfectly.”

Irwin Fritchie’s new website can be accessed by visiting The updated site will provide potential clients, industry partners, media, and prospective employees with convenient navigation to Irwin Fritchie services, along with in-depth insights into legal industry current events from firm leadership. Attorneys and staff accomplishments – both within the courtrooms and their communities – will also be showcased through a variety of content, including spotlights and articles.

“At Irwin Fritchie, we take the work we do for our clients seriously,” stated Irwin Fritchie Partner, Quentin F. Urquhart, Jr. “We also take the wellbeing of our attorneys and staff seriously. When they experience individual success, we experience success as a team. Being able to highlight everyone’s successes on the new website – along with sharing information and insights from a leadership perspective – will be a great opportunity to consistently demonstrate who we are as a firm and how we celebrate the culture we have built here.”

The updated branding and new logo come shortly after the November 1, 2022, announcement of longstanding Irwin Fritchie partner, Timothy F. Daniels, being elevated to named partner of the firm.

“We are especially proud of our history, tradition, and diverse culture at Irwin Fritchie,” stated Daniels. “We are privileged to do the critically important work we do for our clients and within our communities. As with the recent name change, these exciting user-friendly updates do not change who we are, but they simply enhance our ability to share our work and accomplishments with our clients and colleagues. We want everyone to have the opportunity to get to know us and what we do. Other than a personal visit with us, these updates will be a way to provide a unique perspective of who we are at Irwin Fritchie.”  

The Irwin Fritchie logo – consisting of variations of the firm’s now branded red, black, and white colors – displays the names of all firm named partners beneath a larger “Irwin Fritchie.” The “win” in “Irwin Fritchie” is highlighted by a red box, demonstrating that the attorneys at Irwin Fritchie work diligently to win for their clients. After all, win is part of the Irwin Fritchie name.

About Irwin Fritchie (
Irwin Fritchie Urquhart Moore & Daniels LLC serves as national, regional and local counsel for public companies, privately owned businesses, governmental entities, non-profit organizations, individuals, and insurers with civil litigation needs. We were founded in 2000 by six partners from one of the oldest firms in New Orleans who had a collective vision of creating a firm that would provide the highest level of service to our clients.

Irwin Fritchie Contact:
Marcus W. Creel, MS
Director, Business Development & Recruiting


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